Newsletter · Weekly

One short email per week.

Friday morning UTC. Founder voice. What we're seeing across the four ICPs we serve — tech, growth, and not-getting-burnt-out. No spam, no auto-promo.

What you'll get

  • 01Real specifics — the actual stack choices, costs, and tradeoffs we made this week.
  • 02One bold opinion — on the cargo-cult thing every founder is doing right now.
  • 03One tool we killed — or one we wish we'd installed sooner.
  • 04Reply hook — we read every one.

Send me the journal.

Double opt-in. We'll send a confirm link — one click and you're on.

Unsubscribe in one click, anytime. No follow-up sales sequence.

✓

Check your inbox.

We've sent a confirm link to your email. Click it and you're on the list. (Check spam if it's not there in 2 minutes.)

Sample issue · Last Friday

The DNS mistake costing your funnel 40% conversion

Last week a founder showed me their funnel: 1,200 visits, 12 signups. Conversion at one percent. They blamed the landing page.

I checked DNS. SPF was misconfigured, DKIM was missing, DMARC was set to p=none. Their verification emails were landing in spam. The real conversion was 8%, not 1% — six months of growth lost to a missing DNS record.

The fix took 40 minutes. Their next-week signups went from 12 to 89...

3 min read · 1 reply hook · 1 tool we'd kill this week